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Welcome to our Case Study page, where we showcase the transformative impact of the HALO platform through real-world examples.
Each case study provides an in-depth look at the specific challenges faced by our clients, the tailored solutions offered by HALO, and the measurable results achieved.
We invite you to delve into these success stories and envision how the HALO platform can bring similar benefits to your business.
BYD secured the prestigious sponsorship of the Euros 2024, prompting a strategic initiative to enhance customer engagement. Our mandate was to orchestrate a campaign leveraging a ticket giveaway incentive to encourage customers to participate in test drives at local retailers.
In pursuit of broader brand recognition within the UK market, particularly as a emerging Electric Vehicle (EV) brand, BYD faced the challenge of instilling confidence in its Brand and fostering positive perceptions of EVs.
A completely new booking journey was required, seamlessly integrated into BYD's primary website, empowered customers to schedule test drives at their convenience. Utilizing Halo, our custom-built booking platform, we streamlined the process and grated data access for both retailers and Head Office staff.
This enabled real-time monitoring of key metrics such as appointments, test drives, and ultimately sales. Our team led the creation of the campaign's landing page, booking journey, and Euro-themed visuals, collaborating closely with BYD for seamless CRM integration tailored to the UK market.
The deployment of Halo required us to work closely with both BYD stakeholders and local retailers to smoothly deploy the campaign.
We set up all users, provided training, and made sure the implementation was completed in time for the launch date. Managing stakeholders effectively meant being flexible and adapting based on the feedback we received. Drawing on our expertise, we helped retailers transition to the new platform, being on hand every step of the way.
The campaign, conducted from March 1st to March 31st, 2024, saw exceptional outcomes. A total of 344 test drives were completed, resulting in 52 new vehicle sales. Impressively, the sales conversion rate stood at 15.12% nationally, with one retailer achieving an outstanding 50% conversion rate from 24 test drives.
Additionally, over 1000 customers provided their details, granting BYD consent to engage with them post-campaign, thereby furnishing BYD with a robust UK customer base for future marketing endeavours.
In 2023, Mercedes-Benz transitioned from the traditional franchise model to a new agency model, centralising pricing and promotions. This shift presented challenges, particularly in replicating past sales figures. By September 2023, Mercedes-Benz sought a fresh approach to boost sales, especially during November—a typically slow month for car sales.
They turned to Rhino Events and the HALO platform for support in executing a high-impact sales event.
Mercedes-Benz's goal was to achieve a cost per sale of £175 and a cost per appointment of £95. To meet this, Rhino Events devised a strategy targeting existing loyal customers with exclusive, invite-only in-showroom events across 110 locations.
The November sales event exceeded expectations:
- Alex, Marketing Manager at Listers
- Sarah, Marketing Manager at Lookers
The HALO platform and Rhino Events played a crucial role in revitalising Mercedes-Benz's sales strategy during a challenging period. By successfully coordinating events across 110 locations, HALO and Rhino Events not only met but exceeded sales targets, driving customer retention and acquisition.
This case study highlights HALO’s ability to deliver innovative and effective automotive campaigns, setting a benchmark for future events in the industry.
Marshall Mercedes successfully integrated the HALO platform across multiple locations to enhance customer satisfaction and drive sales. By leveraging the HALO Valeting System, Marshall Mercedes offers spare valet bay capacity to customers as a gesture of goodwill and as an innovative way to attract prospects for test drives of the latest Mercedes models.
Marshall Mercedes wanted to find an effective way to:
In 2023, Mercedes-Benz transitioned from the traditional franchise model to a new agency model, centralising pricing and promotions. This shift presented challenges, particularly in replicating past sales figures. By September 2023, Mercedes-Benz sought a fresh approach to boost sales, especially during November—a typically slow month for car sales.
They turned to Rhino Events and the HALO platform for support in executing a high-impact sales event.
Using the HALO Valeting System, Marshall Mercedes implemented a strategy to invite customers for a free valet service when they test drive a new Mercedes. This initiative involved:
Stats since HALO launch in September 2023:
